The ESB certification is built to test and validate foundation-level concepts and knowledge in entrepreneurship and small business management. These core concepts include entrepreneurship, recognizing and evaluating opportunities, planning for starting and operating a business, marketing and sales, venture capital and seed funding, and financial management.
Country-Specific Exam versus Universal Exam
- ESB Country-specific exams test on specific knowledge about doing business in a particular country, and Currency & terminology are targeted to specific countries.
- ESB Universal exams are suitable for any ESB candidate around the world, as all currencies are in Euros.
Master Certification in Entrepreneurship
The Master Certification in Entrepreneurship is the next step in validating an understanding of essential business principles, but expands the scope to include design thinking. This certification is earned by completing the ESB certification as well as Intuit’s Design for Delight Innovator Certification. The Design for Delight Innovator certification focuses on three domains surrounding design thinking:
- Deep Customer Empathy
- Go Broad to Go Narrow
- Experimenting and testing solutions with Customers